primary
Product ARR
Subscriptions on shipped Shopify apps. Flagship path is Deltaproof; siblings Makewright and ChangeProof follow the same evidence bar.
About · Studio
Parallel Studio is an agent-first Shopify app studio. Shopify makes stores accessible to agents. Parallel makes businesses operable — with product subscriptions as the business, not theme launches or retainers.
ARR first · Fees second
primary
Subscriptions on shipped Shopify apps. Flagship path is Deltaproof; siblings Makewright and ChangeProof follow the same evidence bar.
secondary
Agencies and partners who need agent-commerce tooling — not a Parallel-run store rebuild.
secondary
Paid custom work only when it names a public SKU, a cut date, and a path to an evidence pack.
Explicit exclusions
Theme redesigns or store launches as a service line
Paid social, SEO, or email retainers
Generalist Upwork / Fiverr full-service gigs as GTM
Rebuilding Catalog, Universal Cart, or Checkout Kit
Open-ended retainers that never touch a named product backlog
Four must-be-true
A named public product — not a private one-off for one merchant.
A real ship window the partnership is measured against.
Permission to capture before/after proof for the portfolio and App Store story.
No open-ended monthly relationship that skips a named backlog.
Portfolio-wide
Never rewrite merchant content.
Never simulate results.
Never touch real checkouts.
Never write without a byte-exact preview.
Billing fails closed.
Light pointer · Home cluster
Full product cluster lives on the homepage — not a second /products page.
If the four terms are true, start an inquiry. Product ARR stays primary.